This is it. This is my favourite thing I’ve written since I started working as a copywriter. And the funny thing is… it’s not even the spot we were supposed to produce.
We had a whole other spot ready to go. A script was written, the client had approved it, and a director had been selected. And then, about two weeks before shooting was supposed to start, we discovered a car company in the States had released a spot around a year ago based on the exact same idea. Like, even the name of the spot was the same.
Cue frantic writing.
The original basis for this spot was actually a radio script I had written for the same campaign. But we realized if we turned it into a TV spot, we could do something… so fun. And then we then convinced everyone else we could do it.
And then we did it.
I love this spot. Love love love it.
Go full-screen. Go HD. I think you’ll see why.
(My job is fun.)