101 Notes

Think Again: 2012 Toyota Tundra Commercial

Remember when I said I hoped to be able to show you some of the work I’ve been doing as a copywriter?

Well, what you’re looking at here is the very first TV commercial I ever wrote. So that’s neat.

(Well… technically, it’s like the twentieth commercial I ever wrote, but this is the first one I ever wrote that was then actually picked by the client to be produced for real money.)

It’s got fathers and sons, math, true love, and one big-ass truck.

I’m sort of excited. I hope you like it.



  1. wifeoftj said: Well done, sir!
  2. aedison reblogged this from atsween and added:
    My friend Jason made something, and he’s proud of it. He should be.
  3. hurtling said: DUDE!!! That is so cool. Well done, my friend.
  4. wordishness reblogged this from atsween and added:
    I’m buying eighteen of these motherfuckers!