Think Again: 2012 Toyota Tundra Commercial
Remember when I said I hoped to be able to show you some of the work I’ve been doing as a copywriter?
Well, what you’re looking at here is the very first TV commercial I ever wrote. So that’s neat.
(Well… technically, it’s like the twentieth commercial I ever wrote, but this is the first one I ever wrote that was then actually picked by the client to be produced for real money.)
It’s got fathers and sons, math, true love, and one big-ass truck.
I’m sort of excited. I hope you like it.
