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The exciting and baffling thing about Twitter, the thing that never gets old because it never gets learned, is a tweet you think is so stupid you can practically see your followers rolling their eyes, wishing they were less polite so they could unfollow you with relish, soars. It does amazingly well. The one you almost didn’t post catches fire and you’re left to watch it collect stars while you scratch your head.
In the other category are the tweets which appear in a puff of clever smoke, falling like a golden puppy into your lap and you blush at how much your own brain can tickle you. You hit send with a wry get-a-load-of-this smirk on your face and you give it a few seconds, minutes, hours, until there’s no denying it — it’s a bomb. No love. No joy.
People never love the tweets that I myself think are dazzling. I guess over time what I’ve learned (or continue to learn), and this applies to comedy and art in general, is…generate. Just generate. You have only a vague sense of what’s funny about you or what your talents are. Everyone else in the world besides you will decide what’s funny to them. So enjoy yourself. Fuck it. Tweet whatever the hell you want, whatever seems funny or worth saying to you. Don’t suck up to anyone. No one is awesome 100% of the time. Your only obligation is to be you 100% of the time.
P.S. The tweet above was in the second category. Bombed. Sycophants didn’t even start it. But I enjoyed making “wave machine” a verb. So job done.