I have never seen anything more stressful in my life.
"We believe that the newly-named Randy could have impregnated up to 100 female guinea pigs, which have litters of about four, so if you do the maths we could be expecting quite a baby boom."
Trying to imagine the hijinks he got up to while trying to keep every one of those female guinea pigs from learning about the other 99.
Disguises. Fake twins. French doors.
Mind… shutting down…
This is it. This is my favourite thing I’ve written since I started working as a copywriter. And the funny thing is… it’s not even the spot we were supposed to produce.
We had a whole other spot ready to go. A script was written, the client had approved it, and a director had been selected. And then, about two weeks before shooting was supposed to start, we discovered a car company in the States had released a spot around a year ago based on the exact same idea. Like, even the name of the spot was the same.
Cue frantic writing.
The original basis for this spot was actually a radio script I had written for the same campaign. But we realized if we turned it into a TV spot, we could do something… so fun. And then we then convinced everyone else we could do it.
And then we did it.
I love this spot. Love love love it.
Go full-screen. Go HD. I think you’ll see why.
(My job is fun.)